Tis the season … and Christmas does indeed have something for everyone … if you are willing to take the time and learn from some of your experiences over the past year.
It has been a year of revelations for me in my role as an entrepreneur while operating my information marketing business … so I have compiled my list of lessons learned, or relearned over the past year.
I recently noticed that there is more bad news than there is good news coming from the retail and restaurant sectors of our economy.
The losses in the 2nd quarter are worse than expected for Barnes & Noble. WalMart’s profits are down and projections for the remainder of the year have been reduced. The loses at J.C. Penny are double the projections. And the profits at Bob Evans Restaurants are off 40% due to the rising cost of pork, operations, and employees. Also, a whopping 82% of restaurants, restaurant chain owners, and franchisees list the impending Obamacare and minimum wage law issues as their biggest worries keeping them from expansion.
So many of us are seeing that our livelihoods and that our investments are being impacted by the Internet-driven restructuring of the economy. Many believe that what has been unfolding in our economy since 2008 is just the opening phase of an economic revolution that has only been experienced twice before in human history.
The first was about 10,000 years ago when the human race transitioned from hunter-gathers to farmers. The second was when the Industrial Revolution kicked off in 1769 as Richard Arkwright built the world’s first true factory in Derbyshire, England. This caused a complete refashioning of the agrarian way of life and England was not recognizable from the nation it was a mere century before.
Today’s most trustworthy brands, may not have the biggest sales or the market share in their categories, however they have created relationships with consumers through experiences that trigger a visceral response.
Once you build trust through branding, you will have a customer for life.
The Inner Game is a new term for a classic idea explained many different times, many different ways by virtually every success educator, and even philosophers.
In the book Think and Grow Rich, Napoleon Hill reveals the secret using the words, “thoughts are things.”
One of the key drivers of successful promotion, advertising, and marketing is to go where your customers are, every day.
Whether you believe it or not, your prospects and customers are online using social media every day.
This post is the second part of a two part blog post on How Millionaires Are Created. The first part of this two part blog post was posted on this blog in April 2011. The new game in town is wealth creation providing Intellectual distribution using an online business model.
The first blog post explained the era of resource millionaires, transportation millionaires, manufacturing millionaires, and distribution millionaires. The first blog post concluded by describing we are in the midst of a home-based business boom and following examples of how millionaires are created, the new game in town involves New Professionals who are shifting the opportunity for wealth creation in the direct sales industry from network marketing to Intellectual Distribution using an online business model … the era of New Online Business Professionals is upon us and the New Professionals will be the Next Millionaires.
Mobile applications have redefined the user experience but they are only a pit stop in the evolution of the mobile platform.
The real endgame for the business owner in the New Economy is the Mobile Web. This enables you to find your customers and market to them no matter where they are.
What has been revealed over the past few years is that the impact of the Internet, and a few other structural imbalances (such as globalization and the bulge in the population from the baby boomers) … this impact is like the Perfect Storm and this impact is driving a traumatic change from an old economy to a New Economy.
Gutenberg’s invention (moveable type and the printing press) made the reproduction of books cheaper and easier, leading to structural changes (such as an increase in literacy, a progression of ideas and knowledge, and the Renaissance). These changes proved to transform the course of human history. The transition driven by Gutenberg’s invention, the structural changes, and the resulting transformation, was also turbulent and traumatic.
Today’s career environment is different. What’s different is that there are more ways to influence getting a job than in the past. The old saying is true: “It’s not what you know; it’s who you know.” Well, the number of people you know has expanded a bit thanks to the social networks. What people know about you has also grown thanks in part to the various tools you can employ in social media.
Here are some tips you can use to build your online presence for your career and your online business.