However, there have been two similar periods in American society over the past 150 years; perhaps we can learn from these previous resets to understand what trends will emerge.
The second occurred in the 1930s during what we call The Great Depression. Based on technology developments, public policy, economic incentives, and social preferences, there was a move to the suburbs. WWII, which started during this time period, is frequently referred to as the biggest government stimulus of all time. Once we got beyond WWII, a whole new economy and society emerged. It was one in which people were able to spend less on food, shelter, and clothing enabling them to spend more on appliances, other household items, travel, recreation, and leisure.
In addition, to these new ways to work and live, there is a pattern that is common to the previous resets. This pattern includes old institutions breaking down, and businesses and consumers cutting back on spending, until creativity, innovation, and new technology developments can forge a new economic system that is bigger and better.
Big businesses of the 20th century are included in the group of old institutions that are breaking down. It used to be that in order to get economies of scale, a business had to get big. What this meant was that these big companies became mostly faceless, bureaucratic monstrosities that existed to pile food on their own plates. This included fat cat salaries; lavish bonuses and stock option plans; corporate suites with wood furniture and art on the walls; office towers that employ thousands of people; glossy annual reports that say very little; and mostly lousy products that people do not like.
Due to the changing forces in the economy, a majority of these big businesses (as well as government agencies) will simply implode. In their place, a cottage industry will likely emerge.
These will be small-scale, local, cottage-like industries. They will be small, local, owner managed, focused on niche markets, lean, and flat businesses; and you will never have heard of the CEO.
These businesses will be both manufacturing and service oriented; allow people to work from their homes; and work both part time and the hours they chose.
Cottage industries were very popular prior to the first reset. During this time, a large portion of the population was engaged in agriculture. During the time of the year (winter) when there was little farming work, farmers and their families had the time, and were incented, to earn additional income.
The term has grown to refer to any event, time period, or situation where a large number of people are allowed to work part time. For example, eBay triggered a cottage industry of people who buy surplus merchandise and sell it using the eBay system and auction platform.
We are at a crossroads again and this is a perfect time for entrepreneurs to be creative with our rapidly growing technology advancements. These entrepreneurs will be able to innovate better products and services; create jobs, reinvest much of their profits into expanding their businesses; grow the economy; and improve the lives of millions of people. Once we do this, a new, bigger, and better economic system will emerge.
This is why entrepreneurial fever, with the desire to start a home based business, is on the rise.
However, for many, starting a home business is possibly one of the most scary things that a person could do in their life. The idea that you can build a business doing something that you actually want to do and being your own boss is something that people have always aspired to do, yet few people have been able to realize that aspiration. What is it that sets the successful ventures apart from the rest?
Personally, I would argue that drive, and a focus on success, are the two primary traits of a person who is able to successfully run a home-based business. It is those two traits that sharpen the mind and allow a business person to focus on the lead generation, income producing activities, and operating activities that makes it possible to rely on their home-based business as their sole source of income.
The successful entrepreneur will focus as much on the details as they do on the big picture. For example, many people when they start a business are able to focus on the big picture. That is they clearly know where they want to go. However, because they have to pretty much do everything themselves they also have to be aware of all of the little things they have to do in order to reach their final destination.
Effectively, the small business person who wants to work from home has to put on many hats. They must be able to put on the hat of the CEO and owner. They must be able to be the chief operating officer as well as the employee who does the work. They must be their own head of technology in order to obtain great productivity at home, as well, in their home business.
It is this requirement to wear so many hats, and to take on so many roles, that trip people up while they're trying to develop and expanded their home-based business. In a general job setting where you are a salesperson for example you just focus on sales. As a home-based business, that has a product or service to sell, you have to go beyond salesmanship and look at so many other factors. These revolve around delivering the product or service as well as collecting payments and doing the accounting and bookkeeping that is required.
The key to growing your dream business is this; learn the principles of Business Mastery. It boils down to doing these four things every day. They are Vision, Focus, Action, and Results; it is the equivalent of Lights, Camera, Action for someone shooting a film scene.
Vision means keeping the big picture in mind at all times. Focus is having the right lens so you can not only focus on the big picture but also change the focus to see the handful of detail actions that are critical to your success. Finally, you must be taking Action and generating Results. These are the steps you must be taking every day to accomplish the Vision.
So… the best tip I can provide to anyone starting a home base business is to write down, every day, everything they need to accomplish for that day. Have a broad goal written down and then write down the steps necessary to accomplish the broad goal. This is the answer to grow any business, achieve financial freedom, and live an extraordinary life.
Now is the time to join the great career reset. It is time to retool your career, become an entrepreneur, get self employed, and start a new adventure. We all will be living longer and need the money to not only maintain our lifestyle but start a new adventure.
If you are like-minded, be sure and join me here as it is a way to get back in the game … Passionate Professionals… Rebuilding Careers.
In closing, be sure to Learn How to Get Self-Employed, at my HomeBizSocial website; Obtain Some Tips About Being No 1 on Google, at aspenIbiz My Go-To-Market Partners website; and Learn How to be Savvy with Your Money Like the Insiders, at aspenIbiz The Conspiracy For Your Money blog.
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